![]() In addition,there is a question if we should add statistics of deleted posts. If the account has published fewer than 18 posts, we’ll divide by the number of posts. We’ve completed research to determine that a review of 18 posts is sufficient to understand ER for the majority of accounts – from profiles with one post per week to fan groups with dozens of publications per day. On the surface, this calculation looks complicated, but this is one simple formula in Excel.So it’s time-consuming, not complicated, because you need to type in all the posts statistics by hand. In real life, every post has a unique number of likes and comments (otherwise, there could be fake likes), so this formula will be much longer. ![]() The past 18 posts can be summarized as 6 posts with 10k likes and 10 comments, 6 posts with 8k likes and 20 comments, and 6 posts with 11k likes and 3 comments. The last 18 posts are analyzed as follows:ĮR = (( Post 1 Likes + Post 1 Comments + Post 2 Likes + Post 2 Comments + … + Post 18 Likes + Post 18 Comments) / 18 ) / Followers * 100%Īs a worked example, take an account with 100k followers and 200 posts. So, the Engagement rate formula looks like this:ĮR = (( Likes + Comments ) / Posts ) / Followers * 100% Post Engagements / Number of Followers ![]() The calculator divides this by the account’s current quantity of followers, then multiplies it by 100%. These are then divided by 18 (to gain average per post). Instagram ER calculator takes the total number of likes and comments from the most recent 18 posts. In some cases, we’ll ask you to check CAPTCHA. The analysis is based on posts that the influencer has right now therefore, you could easily check the ER on your own profile or the profiles of your competitors. You don’t need to connect your account to use our Instagram ER Calculator. You type in the username of any non-private Instagram account (influencer or brand) and get the Engagement Rate (ER). How Instagram Engagement Rate Calculator works
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